–by Sylvania AdVantage Staff
PUBLICATION DATE: Jan 23, 2019
Army veteran and reservist Will Bruck has purchased the 10-year-old Visiting Angels franchise from former owner Tamara Riggs along with her 13,000-square-foot building at 7110 W. Central Ave. on Dec. 31. Visiting Angels occupies 3,900 square feet of the multi-tenant facility.
“This has been a seven-month process,” said Bruck, who also owns the Monroe, Mich. Visiting Angels franchise and is a partner in the Adrian, Mich., franchise. He said that Riggs and he started the process last May.
“Tamara and I met when I first started my business in 2013 and have had meetings from time to time. When she decided she was ready to sell her company, she was confident that I would be able to take the business forward,” he stated.
“My Monroe Visiting Angels has served clients here while this Visiting Angels has had clients in the Monroe and southeastern Michigan area and we have been overlapping for some time. Actually, this agency complements what we do in Monroe and Adrian,” Bruck said. “There will also be economies of scale as we centralize payroll and some of our other services.”
He continued, “This building is an ideal location, especially for all of our training for all three locations.” In addition to the training room, the facility has 14 offices, a kitchen and an eating area.
Bruck said that he is learning everything he can about the Sylvania area-based agency from the staff to the clients and processes, which he views as exceptional. “This is a well-established operation with several processes that I plan to adopt in the Monroe location,” he noted. “However, I feel our employees are the most important part of the business and I value each of them. And I look forward to meeting everyone here.”
According to Bruck, there are 145 employees at the Central Avenue location; 75 in Monroe and 25 in Adrian. “I feel it is very important to take care of the people who are working for you. You have to set up the right structure and get the right people in place no matter what you are doing, but it is most important in the home health care business. Our employees are our number one asset,” he emphasized.
Bruck discovered the Visiting Angels franchise just five years ago as he was researching several business opportunities. He had come to realize that he wanted to own his own business while pursuing an MBA after leaving active duty in the Army. A notice in the Army Times publication which listed Visiting Angels as a top business for veterans sealed the deal.
“I liked the idea of helping people and I also liked the idea of providing people, mainly potential caregivers, the opportunity to have a job who want to give back and help others,” Bruck said. His tag line reads: “Providing Liberty & Dignity Through Service.”
Visiting Angels provides a variety of private-pay, non-medical services with flexible scheduling 24-hours a day and seven days a week to help older adults have a positive experience while remaining independent and in their own homes. Those services include meal preparation, light housekeeping, personal hygiene, medication reminders, shopping, companionship, exercise and respite care for family caregivers.
Of the over 600 franchise operations across the country, only 15 are owned by veterans. “We pay special attention to those who have served and we offer veteran benefits. We are also an authorized VA provider,” Bruck reminded.
Because of his focus on veterans, two years ago Bruck purchased Nash, a Newfoundland comfort dog, to accompany him on visits to veterans in VA facilities. That practice grew so popular they were asked to visit several nursing homes as well. Now Bruck and Nash go to 14 different facilities over four days each month. Bruck anticipates introducing Nash to those in northwest Ohio in the near future.